Fundamentals of Marketing
$201.64
- Paperback
352 pages
- Release Date
23 October 2025
Summary
Marketing Essentials: A Concise and Practical Guide
Accessible, relevant, and realistic: the complete resource for students seeking a streamlined introduction to marketing theory and practice.
Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant yet concise guide to marketing, combining essential theories with a global range of practitioner insights.
Covers the essential theories and latest trend…
Book Details
| ISBN-13: | 9780198910817 |
|---|---|
| ISBN-10: | 0198910819 |
| Author: | Paul Baines, Sara Rosengren, Paolo Antonetti, Sophie Whitehouse |
| Publisher: | Oxford University Press |
| Imprint: | Oxford University Press |
| Format: | Paperback |
| Number of Pages: | 352 |
| Edition: | 3rd |
| Release Date: | 23 October 2025 |
| Weight: | 0g |
| Dimensions: | 246mm x 189mm |
What They're Saying
Critics Review
Review from previous edition A valuable resource for teaching the foundational concepts of marketing. The book offers a well-structured approach to introducing students to the core principles and practices of marketing in today’s dynamic business environment. * Dr Marilena Antoniadou, Manchester Metropolitan University *A Marketing Bible - all you ever need to know about marketing in one place. * Dr Irute Karanicholas, University of Reading *
About The Author
Paul Baines
Paul Baines is Professor of Political Marketing and Head of Executive Education at University of Leicester School of Business.
Sophie Whitehouse is a Lecturer in Marketing (Education) at King’s Business School, King’s College London, where she leads modules on marketing principles.
Sara Rosengren is Professor of Business Administration (Marketing) and holder of the Ica Retailers’ Chair in Business Administration at the Stockholm School of Economics where she also heads the school’s Center for Retailing.
Paolo Antonetti is Professor of Marketing at EDHEC Business School (France).
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