Whatever You Think, Think the Opposite
$25.29
- Paperback
144 pages
- Release Date
3 April 2006
Summary
It’s Not How Good You Are, It’s How Good You Want To Be (2003) has sold over half a million copies worldwide.
There have been many books written on good business practice. All eminently sensible. All based on logic, common sense and good manners. Essential if you want to be a supermarket manager. But for those wishing to break new ground it is not enough.
Logic and common sense have a habit of leading us to the same conclusions. If you are going to make your mark on the world …
Book Details
| ISBN-13: | 9780141025711 |
|---|---|
| ISBN-10: | 0141025719 |
| Author: | Paul Arden |
| Publisher: | Penguin Books Ltd |
| Imprint: | Penguin Books Ltd |
| Format: | Paperback |
| Number of Pages: | 144 |
| Edition: | 1st |
| Release Date: | 3 April 2006 |
| Weight: | 230g |
| Dimensions: | 178mm x 122mm x 12mm |
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About The Author
Paul Arden
Brilliant, bad, charming, irascible and totally off the wall, Paul Arden is an original with extraordinary drive and energy, blessed with a creative genius allied to a kind of common sense that just isn’t, well, common.
Paul Arden spent 14 years as the Executive Creative Director at Saatchi & Saatchi. He was responsible for some of the UK’s most successful advertising campaigns - British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. In 1993 he set up the film production company Arden Sutherland-Dodd. His first book sold over half a million copies. He has a weekly column in the Independent and recently opened a photographic gallery in his hometown, Petworth.
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