The Slingshot Formula
how angry birds launched their way from indie game to global icon
$48.00
- Hardcover
320 pages
- Release Date
5 January 2026
Summary
From Zero to Hero: The Untold Story of Angry Birds’ Rise to Fame
Billions of downloads. Global recognition. Presence in Hollywood, Netflix, Roblox, Minecraft and LEGO. How many broken eggs along the way?
The Slingshot Formula is the definitive behind-the-scenes analysis into the business tactics, marketing genius and wild stunts that facilitated an unknown startup company to turn the mobile game Angry Birds into a true pop culture phenomenon.
In 2009, a smal…
Book Details
| ISBN-13: | 9781399819916 |
|---|---|
| ISBN-10: | 1399819917 |
| Author: | Pascal Clarysse |
| Publisher: | John Murray Press |
| Imprint: | John Murray Business |
| Format: | Hardcover |
| Number of Pages: | 320 |
| Release Date: | 5 January 2026 |
| Weight: | 0g |
| Dimensions: | 240mm x 156mm |
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About The Author
Pascal Clarysse
Pascal Clarysse is an entrepreneur, economist and marketing growth strategist. A games industry veteran, he has served as a Chief Marketing Officer and Marketing Strategist for numerous high-profile gaming companies, including Seriously, Miniclip, Ubisoft, Space Ape, Lightneer, Nazara, Eden Games, Garena Free Fire, Super Evil Megacorp and many more. He regularly writes about his industry for publications such as EDGE, JeuxVideo.com, CMO.com, Inc.com, Pocketgamer.biz and Gamesindustry.biz. Clarysse has experience in public speaking at conferences, in panels and as well as in media interviews.
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