Call of the Mall
The Geography of Shopping by the Author of Why We Buy
$46.26
- Paperback
240 pages
- Release Date
3 January 2005
Summary
The author of the international bestseller Why We Buy–praised by The New York Times as “a book that gives this underrated skill the respect it deserves”–now takes us to the mall, a place every American has experienced and has an opinion about.
Paco Underhill, the Margaret Mead of shopping and author of the huge international bestseller Why We Buy, now takes us to the mall, a place every American has experienced and has an opinion about. The result is a brigh…
Book Details
| ISBN-13: | 9780743235921 |
|---|---|
| ISBN-10: | 0743235924 |
| Author: | Paco Underhill |
| Publisher: | Simon & Schuster |
| Imprint: | Simon & Schuster |
| Format: | Paperback |
| Number of Pages: | 240 |
| Release Date: | 3 January 2005 |
| Weight: | 222g |
| Dimensions: | 17mm x 145mm x 209mm |
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What They're Saying
Critics Review
The Atlantic Fascinating…Call of the Mall’s unique contribution to the field is less the sociological analysis than the shock of personal recognition Underhill provokes as he lasers in on some unexamined moments in modern life. Only a retail specialist could be so attuned to the human condition in all its shabby, formless boredom…Underhill is our bard of the suburbs.
About The Author
Paco Underhill
Paco Underhill was the founder of Envirosell, Inc., a global research and consulting firm. His clients include more than a third of the Fortune 100 list, and he has worked on supermarket, convenience store, food, beverage, and restaurant issues in fifty countries. He is the bestselling author of Why We Buy, The Call of the Mall, What Women Want, and his newest book, How We Eat. He has also written articles for or been profiled in The New York Times, The Wall Street Journal, The Washington Post, The New Yorker, Smithsonian Magazine, and more. Paco divides his time between New York City and Madison, Connecticut.
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