
The Business Model Navigator
$94.54
- Paperback
464 pages
- Release Date
16 April 2025
Summary
Navigate to Success: Innovating Your Business Model
A strong business model is the bedrock of business success. But all too often we fail to adapt, clinging to outdated business models that are no longer promising the results we need.
The Business Model Navigator allows you to innovate, test and implement new business models within your industry.
Discover the idea of business model innovation, from structuring the process of innovation of a …
Book Details
ISBN-13: | 9781292480701 |
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ISBN-10: | 129248070X |
Series: | Financial Times Series |
Author: | Oliver Gassmann, Karolin Frankenberger |
Publisher: | Pearson Education Limited |
Imprint: | FT Publishing International |
Format: | Paperback |
Number of Pages: | 464 |
Edition: | 3rd |
Release Date: | 16 April 2025 |
Weight: | 710g |
Dimensions: | 235mm x 157mm x 26mm |
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About The Author
Oliver Gassmann
Prof. Dr. Oliver Gassmann is Full Professor and Director at the Institute of Technology Management at the University of St. Gallen, Switzerland. Prior to this, he was leading corporate research within the Schindler Group. Gassmann has been recognized as one of the most active innovation scholars (IAMOT) and as one of the leading economists in Germany (FAZ). He received the prestigious Scholarly Impact Award from the Journal of Management and the Citation of Excellence Award from the Emerald Group. He has also founded three spin-off companies and serves on several academic, economic and political boards.
Prof. Dr. Karolin Frankenberger is Full Professor and Director at the Institute of Management & Strategy at the University of St. Gallen. She is also the Academic Director of the St. Gallen Executive MBA. Prior to her academic career Frankenberger worked seven years with the management consultancy McKinsey & Company. Her academic research has won several prestigious awards and recently she was named Thinker of the month by Thinkers50. Frankenberger has also founded a spin-off and she is actively involved in supporting company leaders, from numerous industries worldwide, in their strategy and innovation challenges.
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