The Business Model Navigator, 9781292480701
Paperback
Outdated business? Navigate to success with innovative models and strategies.

$94.54

  • Paperback

    464 pages

  • Release Date

    16 April 2025

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Summary

Navigate to Success: Innovating Your Business Model

A strong business model is the bedrock of business success. But all too often we fail to adapt, clinging to outdated business models that are no longer promising the results we need.

The Business Model Navigator allows you to innovate, test and implement new business models within your industry.

Discover the idea of business model innovation, from structuring the process of innovation of a …

Book Details

ISBN-13:9781292480701
ISBN-10:129248070X
Series:Financial Times Series
Author:Oliver Gassmann, Karolin Frankenberger
Publisher:Pearson Education Limited
Imprint:FT Publishing International
Format:Paperback
Number of Pages:464
Edition:3rd
Release Date:16 April 2025
Weight:710g
Dimensions:235mm x 157mm x 26mm
About The Author

Oliver Gassmann

Prof. Dr. Oliver Gassmann is Full Professor and Director at the Institute of Technology Management at the University of St. Gallen, Switzerland. Prior to this, he was leading corporate research within the Schindler Group. Gassmann has been recognized as one of the most active innovation scholars (IAMOT) and as one of the leading economists in Germany (FAZ). He received the prestigious Scholarly Impact Award from the Journal of Management and the Citation of Excellence Award from the Emerald Group. He has also founded three spin-off companies and serves on several academic, economic and political boards.

Prof. Dr. Karolin Frankenberger is Full Professor and Director at the Institute of Management & Strategy at the University of St. Gallen. She is also the Academic Director of the St. Gallen Executive MBA. Prior to her academic career Frankenberger worked seven years with the management consultancy McKinsey & Company. Her academic research has won several prestigious awards and recently she was named Thinker of the month by Thinkers50. Frankenberger has also founded a spin-off and she is actively involved in supporting company leaders, from numerous industries worldwide, in their strategy and innovation challenges.

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