Marketing Research: Tools and Techniques
tools and techniques
$243.10
- Paperback
552 pages
- Release Date
18 March 2013
Summary
Marketing Research: Your Toolkit for Success
Building on its established reputation, the third edition of Marketing Research: Tools and Techniques offers an accessible and engaging exploration of the field. Organized around the core themes of research preparation, data collection, analysis, and communication, this book uses the concept of the Marketing Research Mix to guide you.
This edition strikes a balance between theory and practice, demonstrating how marketing …
Book Details
| ISBN-13: | 9780199655090 |
|---|---|
| ISBN-10: | 019965509X |
| Author: | Nigel Bradley |
| Publisher: | Oxford University Press |
| Imprint: | Oxford University Press |
| Format: | Paperback |
| Number of Pages: | 552 |
| Edition: | 3rd |
| Release Date: | 18 March 2013 |
| Weight: | 1.16kg |
| Dimensions: | 245mm x 190mm x 22mm |
You Can Find This Book In
About The Author
Nigel Bradley
Nigel Bradley passed away as this edition was going to press. Nigel was dedicated to his work in an extraordinary way. Author of Marketing Research and Senior Lecturer in Marketing at Westminster Business School, he cared passionately about the teaching and learning process, always wanting to deliver the best possible resources for lecturers and students. He worked closely and collaboratively, with outstanding efficiency and seeking to innovate wherever possible. He was a pleasure to work with and will be sadly missed.
Returns
This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.