Super Stimulated
The Hidden Forces Behind Your Bad Habits and How to Escape Them
$64.80
- Hardcover
304 pages
- Release Date
6 January 2026
Summary
Modern society is plagued by health epidemics: obesity, record levels of loneliness, increasing mental health problems and various forms of addiction. From the outside, all these issues might not seem related. But a single phenomenon actually ties them all together: superstimuli.
Superstimuli are behaviours, objects and social cues that are exaggerated, unnatural versions of things we have evolved to want and need. This hard-wired evolutionary response is why we lust after airbrushed …
Book Details
| ISBN-13: | 9781399735148 |
|---|---|
| ISBN-10: | 1399735144 |
| Author: | Nicklas Brendborg |
| Publisher: | Hodder & Stoughton General Division |
| Imprint: | Hodder & Stoughton Ltd |
| Format: | Hardcover |
| Number of Pages: | 304 |
| Release Date: | 6 January 2026 |
| Weight: | 500g |
| Dimensions: | 236mm x 156mm x 30mm |
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Critics Review
In Super Stimulated, Nicklas Brendborg brilliantly unpacks how modern life hijacks our ancient biology - designing environments that exploit our instincts and hardwire us for unhealthy habits. As a scientist, I found it both sobering and empowering. This book is a call to awareness - and a toolkit for reclaiming our agency in a world that profits from our overstimulation. – Dr Jenna MacciochiIn Super Stimulated, Danish science writer Nicklas Brendborg successfully answers an unsettling question - why are many of us fatter, unhappier, and having less sex than our forefathers, despite today’s world of unprecedented convenience? […] While much has been written about this topic recently - Brendborg’s take feels fresh. As a molecular scientist, Brendborg’s writing is accessible, similar to the Freakonomics style … This is an informative and engaging read that will appeal to anyone with a bad habit - which must widen the net to everyone. * Irish Independent *We’re in a stimulation arms race … according to the 29-year-old Danish molecular biologist and wunderkind Nicklas Brendborg … His thesis is intriguing, and he makes some shocking revelations. * Sunday Times *Highly readable * Daily Mail *
About The Author
Nicklas Brendborg
Nicklas Brendborg (b. 1995) is a Danish scientist and author. His international bestseller Jellyfish Age Backwards has been translated to more than 30 languages and was shortlisted for the Royal Society Science Book Prize. He is the youngest ever author to have been shortlisted for this award. Brendborg holds bachelor’s and master’s degrees in molecular biomedicine and biotechnology from the University of Copenhagen and is now a PhD student in molecular biology. He has been recognised by, among others, the Novo Nordisk International Talent Program and the Novo Nordisk Scholarship Program. The second book in his series of popular science books about longevity, Super Stimulated (Vanedyr) was a bestseller in Denmark in 2023 and is also being translated across the globe.
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