Leading from Purpose

A testament to the power of purpose, based on powerful insights on how to apply it in a way that makes lives deeper, organisations stronger and society more cohesive.

Caution: this is a book about purpose. Do this work and it will change the way you live, love, parent and lead. Once you live your purpose, you can’t unlive it.

Nick Craig’s breakthrough book will transform your leadership as you discover your authentic purpose. With his depth of understanding, brilliant insights and powerful examples, Craig enables you to find the deeper meaning of your life so you can make a lasting impact on the world around you.

After 25 years of corporate life, I knew there was an underlying driver, but could not put my finger on it - that is until I explored with Nick his work around Purpose. Since then, my purpose has acted as a guiding light to help me centre and ground myself to lead effectively when it’s needed most.

Working with Craig dramatically changed my professional path and I can’t imagine leading Ben & Jerry’s without it.

Articulating my own purpose has not been a process of invention, but a process of discovery, and working with Nick helped put the various pieces together. Having discovered my own purpose has really enhanced my impact as a leader.

Leading from Purpose is a must read for all organizations that are interested to have leaders who can make fast, ethical decisions in times of change and ambiguity