Earth MOB

‘MOB Kitchen has already charmed the culinary pants off a generation with easy, inexpensive, unfailingly delicious recipes presented with unaffected gusto. Now, the “Earth MOB Manifesto” is growing with a straight-talking handbook that explores the ecological problems of our age and how we can tackle them from our kitchens.’

Ben Lebus has always been passionate about food and learnt to cook from his father, who ran an Italian restaurant for a number of years. At university, he quickly saw that his flatmates did not share his knowledge of cooking, and their repertoire consisted of pasta with pesto and bacon sandwiches. That was it; he decided to devise a list of recipes that would feed four people for under a GBP10, wanting to show that it was possible to cook beautiful, healthy, delicious food on a budget. He launched Mob Kitchen three months after he graduated. The “thrifty home-cook’s unlikely hero” according to the Daily Mail, Ben has harnessed a strategic group of supporters and collaborators, including sponsoring university sports team kit around the UK, collaborating with dating app Bumble and speaking at Yfood events. Mob Kitchen has 132K followers on Facebook and 45K followers on Instagram.