Ogilvy on Advertising in the Digital Age
$109.52
- Hardcover
288 pages
- Release Date
5 October 2017
Summary
David Ogilvy is remembered as one of the most influential admen of all time. His bestselling book Ogilvy on Advertising gave no-nonsense, essential advice to those in marketing, PR, advertising, and other related industries wanting to improve their success rate. It has become the industry handbook.
Ogilvy wrote his book before the Digital Revolution, and in this sequel, Miles Young brings the same erudite scrutiny to advertising in the digital age as he examines the challenge…
Book Details
| ISBN-13: | 9781847960870 |
|---|---|
| ISBN-10: | 1847960871 |
| Author: | Miles Young |
| Publisher: | Headline Publishing Group |
| Imprint: | Headline Welbeck Non-Fiction |
| Format: | Hardcover |
| Number of Pages: | 288 |
| Release Date: | 5 October 2017 |
| Weight: | 1.22kg |
| Dimensions: | 250mm x 194mm x 28mm |
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What They're Saying
Critics Review
In this stylish textbook for students of advertising, Ogilvy & Mather nonexecutive chairman Young offers a smart take on the current state of advertising and how his storied firm has evolved as society has been transformed by the internet …
Publishers Weekly
About The Author
Miles Young
Miles Young became the worldwide chairman and CEO of Ogilvy & Mather in 2009. He started working in advertising immediately after graduating from Oxford, where he read modern history. He joined Ogilvy & Mather in 1983 and was appointed to the board in 1986. In 1995, Miles joined the worldwide board and became chairman of Ogilvy & Mather Asia Pacific in Hong Kong. In September 2016 he became Warden of New College, Oxford and remains Non-Executive Chairman of Ogilvy & Mather.
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