Ogilvy on Advertising in the Digital Age
$112.59
- Hardcover
288 pages
- Release Date
4 October 2017
Summary
Decoding the Digital Age: Advertising Wisdom for Modern Marketers
David Ogilvy’s Ogilvy on Advertising is a timeless guide for marketing, PR, and advertising professionals. Now, Miles Young brings that same sharp insight to the digital age.
This book tackles the challenges agencies and clients face in the digital landscape, offering strategies to leverage its vast potential. From brand response and social media to compelling storytelling and smart content, explore e…
Book Details
| ISBN-13: | 9781847960870 |
|---|---|
| ISBN-10: | 1847960871 |
| Author: | Miles Young |
| Publisher: | Headline Publishing Group |
| Imprint: | Headline Welbeck Non-Fiction |
| Format: | Hardcover |
| Number of Pages: | 288 |
| Release Date: | 4 October 2017 |
| Weight: | 1.22kg |
| Dimensions: | 250mm x 194mm x 28mm |
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What They're Saying
Critics Review
In this stylish textbook for students of advertising, Ogilvy & Mather nonexecutive chairman Young offers a smart take on the current state of advertising and how his storied firm has evolved as society has been transformed by the internet …
Publishers Weekly
About The Author
Miles Young
Miles Young became the worldwide chairman and CEO of Ogilvy & Mather in 2009. He started working in advertising immediately after graduating from Oxford, where he read modern history. He joined Ogilvy & Mather in 1983 and was appointed to the board in 1986. In 1995, Miles joined the worldwide board and became chairman of Ogilvy & Mather Asia Pacific in Hong Kong. In September 2016 he became Warden of New College, Oxford and remains Non-Executive Chairman of Ogilvy & Mather.
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