Rainmaking Conversations

Conversations make or break everything in sales. Every conversation you have is an opportunity to find new prospects, win new customers, and increase sales. Rainmaking Conversations provides a proven system for leading masterful conversations that fill the pipeline, secure new deals, and maximize the potential of your account.

Rainmaking Conversations offers a research-based, field-tested, and practical selling approach that will help you master the art of the sales conversation. This proven system revolves around the acronym RAIN, which stands for Rapport, Aspirations and Afflictions, Impact, and New Reality. You'll learn how to ask your prospects and clients the right questions, and help them set the agenda for success.

Armed with the knowledge of the markets you serve, the common needs of prospects, and how your products and services can help, you can become a trusted advisor to your clients during and after the sale. With the RAIN system, you'll be able to:

• Build rapport and trust from the first contact
• Create conversations with prospects, referral sources, and clients using the telephone, email, and mail
• Uncover the real need behind client challenges
• Make the case for improved business impact and return on investment (ROI) for your prospects
• Understand and communicate your value proposition
• Apply the 16 principles of influence in sales
• Overcome and prevent all types of objections, including money
• Craft profitable solutions and close the deal

The world-class RAIN Selling^SM methodology has helped tens of thousands of people lead powerful sales conversations and achieve breakthrough sales performance. Start bridging the gap between "hello" and profitable relationships today.

MIKE SCHULTZ is Co-President of RAIN Group and a world-renowned consultant and expert in sales train-ing and performance improvement. He is publisher of RAIN Group’s RainToday.com, one of the world’s largest online magazines (over 100,000 subscribers) and member- ship sites for sales and marketing. He is also on the faculty in the Marketing Division at Babson College and writes at and on Twitter at @Mike_Schultz.

JOHN E. DOERR is Co-President of RAIN Group and consults, speaks, writes, and teaches on the subjects of selling and sales performance. His own rainmaking conversations have helped lead RAIN Group to Inc. magazine’s list of the fastest growing companies in the United States. Find him on Twitter at @JohnEDoerr.

PRAISE FOR RAINMAKING CONVERSATIONS "There are too many books on selling, but once in a while, one comes along with a fresh approach. This one is worth reading even by the seasoned professional." --Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University "I love this book. Why? Because Rainmaking Conversations isn't yet another collection of empty tips-and-tricks calories that provides no real nourishment to your career. This is the real thing." --Dave Stein, CEO and founder, ES Research Group, Inc. "There are lots of books on selling, but few as free of fluff as Rainmaking Conversations . Highly recommended." --Michael Port, New York Times bestselling author of Book Yourself Solid "Nothing happens without sales . . . and Mike Schultz and John Doerr have effectively provided us all with the book on sales that will make things happen! Rainmaking Conversations is a must read!" --Leonard A. Schlesinger, President, Babson College "Those who can't make rain think it's about luck and personality. Real rainmakers know that it's about hard work, preparation, and proven methods. Except for the hard work, everything you need is in this book." --Thomas H. Davenport, coauthor of Competing on Analytics "Kudos to Schultz and Doerr on this compelling read. Let it RAIN!" --David Lissy, CEO, Bright Horizons Family Solutions "Today's crazy-busy prospects won't waste their time with you unless they get value from every interaction. In Rainmaking Conversations, you'll learn how to make that a reality." --Jill Konrath, author of SNAP Selling and Selling to Big Companies "In this book--chock-full of compelling stories and winning techniques--Mike Schultz and John Doerr show you how to master the art of rainmaking." --David Meerman Scott, bestselling author of The New Rules of Marketing and PR

Master the conversations that can make or break everything in complex sales Every conversation presents opportunity to find new opportunities, win new customers, and increase sales. Rainmaking Conversations gives you a proven system to uncover and leverage these opportunities and achieve maximum revenue results, robust relationships, and deep trust. Rainmaking Conversations is the first book to offer a research-based selling approach that can help you master the art of the sales conversation. From start to finish of each conversation, you'll make every client contact you have count towards developing sustainable sales success. Build rapport and trust from the first handshake Learn the 7 keys for leading successful business development conversations Develop winning value propositions that gets prospects excited to buy Craft winning solutions and close the deal Speed up the sales cycle Lead conversations that persuade and influence the prospect to choose you Rainmaking Conversations walks you through RAIN SellingSM -a world-class sales methodology that has helped tens of thousands of people lead powerful sales conversations and achieve breakthrough sales performance.

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