This Human: How to Be the Person Designing for Other People

“Dr Senova knows what she’s talking about. Here’s a book you can treasure, savour, and revisit at every stage of your creative life.”–Marty Neumeier, Director of Transformation at Liquid Agency. Recognised thought leader in brand strategy, innovation and design and best-selling author of The Brand Gap, ZAG!, and The Designful Company.

Melis is a pioneer in human-centred design, a founder of her own global strategic design consultancy, Huddle, and a highly-regarded and enterprising thought leader. Her vast business experience, underpinned by a PhD in Human Factors (human-centred design), sees her focused on reshaping the super systems of the future. This reshaping is essential to ensure we address the complex challenges facing humanity and the planet. Melis believes we can change our realities by changing our minds. Melis is also the founder of Huddle Labs, a research capability innovating the definition of value in a post-capitalist society; Huddle Academy, a school focussed on building creative problem solving capabilities for individuals and organisations; and Huddle Foundation, a platform that curates the connection between designers, philanthropists and social enterprises. Melis is a member of Creative Victoria’s Creative State Advisory Board, a member of the Victorian State Government’s Innovation Expert Panel, and a member of the advisory board for A Vision for Australia-a series of Annual Economic Summits hosted by Global Access Partners.