The Content Strategy Toolkit, 2nd Edition
Methods, Guidelines, and Templates for Getting Content Right
$96.61
- Paperback
336 pages
- Release Date
31 May 2023
Summary
In this essential guide, Meghan Casey outlines a step-by-step approach for successful content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like explaining clearly to your boss or client what’s wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Having The Content Strategy Toolkit at your side is like hiring your own perso…
Book Details
| ISBN-13: | 9780138059279 |
|---|---|
| ISBN-10: | 0138059276 |
| Author: | Meghan Casey |
| Publisher: | Pearson Education (US) |
| Imprint: | New Riders Publishing |
| Format: | Paperback |
| Number of Pages: | 336 |
| Edition: | 2nd |
| Release Date: | 31 May 2023 |
| Weight: | 560g |
| Dimensions: | 232mm x 180mm x 22mm |
| Series: | Voices That Matter |
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About The Author
Meghan Casey
Meghan Casey owns Do Better Content Consulting. She helps a wide variety of clients—from startups, nonprofits, colleges and universities, Fortune 50 companies, and everything in between—solve the messy content problems most organizations encounter every day.
Meghan has also helped several agencies and clients build their capacity to do content strategy. Perhaps her proudest moments are when content strategy practitioners tell Meghan that the first edition of this book helped them launch their content strategy career, tackle a difficult content project, or get a promotion.
A regular trainer and speaker on content strategy topics, she once inspired participants to spontaneously do the wave in a workshop setting. Yep, that really happened. Meghan has been working with content and communications since 1996, after receiving her Bachelor of Arts degree in writing from Concordia College. She also holds a Master of Arts in nonprofit management from Hamline University.
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