The Creative Ambush

“Matteo di Pascale doesn’t just write about creativity, he lives it, even when it means sabotaging a job interview at a top ad agency. When told, ‘Don’t we pay you? Then do it,’ he handed the HR team two blank sheets of paper and said, ‘Fill these every day with your whole self, and I’ll evaluate you.’ Their horrified faces, and the silence that followed, said it all. That mix of humor, rebellion, and raw honesty runs through every page of The Creative Ambush. This is not a handbook, it’s a spark. It smashes clichés, exposes illusions, and dares you to unleash your fire into the world.” (Ernesto Sirolli)

Matteo di Pascale is a writer, entrepreneur, and designer. He is the co-founder of the publishing house Sefirot and the author of intuiti, Fabula, Cicero, Edito, and BAD, the best-selling creative tools in the world.