The Trend Forecaster's Handbook
Second Edition
$113.23
- Paperback
240 pages
- Release Date
28 July 2019
Summary
The Trend Forecaster’s Handbook
This sharp, highly visual textbook and teaching aid is for students and tutors keen to know more about the world of trends, trend forecasting, and consumer-insight techniques.
This ‘how to’ book provides the skills to understand and track trends and use them to inform research, design, and product development. Highly visual, it introduces the world of trend forecasting and consumer insight in a step-by-step way, with quotes from, interviews wi…
Book Details
| ISBN-13: | 9781786273840 |
|---|---|
| ISBN-10: | 1786273845 |
| Author: | Martin Raymond |
| Publisher: | Laurence King Publishing |
| Imprint: | Laurence King Publishing |
| Format: | Paperback |
| Number of Pages: | 240 |
| Release Date: | 28 July 2019 |
| Weight: | 1.25kg |
| Dimensions: | 280mm x 216mm |
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About The Author
Martin Raymond
Martin Raymond is the co-founder of The Future Laboratory, a strategic foresight agency whose clients include Google, Diageo, Unilever, Spotify, LVMH, L’Oréal, BBC and BMW.
A regular commentator on trends and innovation, he is editor-in-chief of LS:N Global and has written several books, including:
- The Tomorrow People: Future Consumers and How to Read Them (2003)
- CrEATe (2008)
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