Small Data
the tiny clues that uncover huge trends
$39.05
- Paperback
288 pages
- Release Date
27 February 2017
Summary
Small Data: Uncovering Hidden Trends with Micro-Observations
Martin Lindstrom, recognized as one of Time Magazine’s 100 Most Influential People In The World, demonstrates the power of “small data” in identifying the next big trends.
In a time when Big Data dominates, Lindstrom champions the combination of technological data analysis with keen human observation to reveal profound insights into consumer behavior. He acts as a modern Sherlock Holmes, g…
Book Details
| ISBN-13: | 9781473630130 |
|---|---|
| ISBN-10: | 1473630134 |
| Author: | Martin Lindstrom Company |
| Publisher: | John Murray Press |
| Imprint: | John Murray Learning |
| Format: | Paperback |
| Number of Pages: | 288 |
| Release Date: | 27 February 2017 |
| Weight: | 200g |
| Dimensions: | 196mm x 130mm x 24mm |
You Can Find This Book In
What They're Saying
Critics Review
Such research borrows from anthropology and ethnography. Like its academic cousins, it provokes some interesting reflections about enduring human difference in an increasingly homogenised world. - The Daily Telegraph
About The Author
Martin Lindstrom Company
Martin Lindstrom is a consultant to a Who’s Who of brand-leading companies. In 2009, TIME Magazine recognized him as among the Top 100 Most Influential People in the World. He is the author of the international bestseller, BUYOLOGY, and five other books on branding and consumer behaviour. He is featured regularly in almost every major publication in the US and worldwide. Lindstrom has appeared more than twenty times on NBC’s Today Show as well as in Morgan Spurlock’s THE GREATEST MOVIE EVER SOLD and on AMERICA’S NEXT TOP MODEL. He is the author of the bestselling BUYOLOGY and most recently, BRANDWASHED.
Returns
This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.