Sales Force Management
leadership, innovation, technology: international student edition
$107.39
- Paperback
470 pages
- Release Date
1 September 2021
Summary
Mastering Sales: A Contemporary Guide to Force Management
In this 13th edition of Sales Force Management, Mark Johnston and Greg Marshall build upon the book’s reputation as a contemporary classic, fully updated for modern sales management teaching, research, and practice. The authors strengthen the focus on the use of technology in sales management, offer new discussions on innovative sales practices, and further highlight sales and marketing integration.
By identi…
Book Details
| ISBN-13: | 9780367682538 |
|---|---|
| ISBN-10: | 0367682532 |
| Author: | Mark W. Johnston, Greg W. Marshall |
| Publisher: | Taylor & Francis Ltd |
| Imprint: | Routledge |
| Format: | Paperback |
| Number of Pages: | 470 |
| Edition: | 13th |
| Release Date: | 1 September 2021 |
| Weight: | 1.49kg |
| Dimensions: | 280mm x 210mm |
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About The Author
Mark W. Johnston
Mark W. Johnston is the Alan and Sandra Gerry Professor of Marketing and Ethics at Rollins College in Florida, USA, and is a consultant for firms in the personal health care, chemical, transportation, service, and telecommunications industries.
Greg W. Marshall is the Charles Harwood Professor of Marketing and Strategy at Rollins College in Florida, USA, and is a Professor of Marketing and Sales at the Aston Business School in Birmingham, UK.
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