Fashion Brands
Branding Style from Armani to Zara
$116.20
- Paperback
240 pages
- Release Date
3 October 2012
Summary
Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. Fashion Brands takes you ‘behind the seams’, so to speak, exposing how the use of advertising, store design and the media has altered our fashion ‘…
Book Details
| ISBN-13: | 9780749464462 |
|---|---|
| ISBN-10: | 0749464461 |
| Author: | Mark Tungate |
| Publisher: | Kogan Page Ltd |
| Imprint: | Kogan Page Ltd |
| Format: | Paperback |
| Number of Pages: | 240 |
| Edition: | 3rd |
| Release Date: | 3 October 2012 |
| Weight: | 370g |
| Dimensions: | 12mm x 155mm x 234mm |
| Series: | Fashion Brands: Branding Style from Armani to Zara |
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Critics Review
“Useful nuggets” * Financial Times *
“Tungate’s absorbing and thoroughly entertaining book examines the new rules of the global fashion industry…An impressive and authoritative overview.” * AdBrands *
“An essential primer for anyone wanting to make it big in the fashion biz” * Nicholas Coleridge, Managing Director, Condé Nast *
Mark Tungate
Mark Tungate is a British journalist based in Paris. He is the author of six books about branding and marketing including Adland and The Escape Industry, both published by Kogan Page. His articles have appeared in publications ranging from Campaign and Advertising Age to the Financial Times. He also has a weekly column in the French marketing journal Strategies. Alongside his writing, he heads the jury of the Epica Awards.
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