The Pocket Universal Principles of Branding
100 key concepts for defining, building, and delivering brands
$26.70
- Paperback
216 pages
- Release Date
9 June 2025
Summary
Branding Brilliance: Your Pocket Guide to 100 Essential Principles
This pocket-size edition of branding wisdom presents 100 critical concepts, theories, and guidelines for understanding brands and branding, all in a handy, condensed format.
Richly illustrated and easy to navigate, this comprehensive reference pairs clear one-page explanations of each principle with visual examples of its application. By considering these concepts and examples, you can learn to make more info…
Book Details
| ISBN-13: | 9780760393826 |
|---|---|
| ISBN-10: | 0760393826 |
| Series: | Rockport Universal |
| Author: | Mark Kingsley |
| Publisher: | Quarto Publishing Group USA Inc |
| Imprint: | Rockport Publishers Inc. |
| Format: | Paperback |
| Number of Pages: | 216 |
| Release Date: | 9 June 2025 |
| Weight: | 231g |
| Dimensions: | 127mm x 127mm |
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About The Author
Mark Kingsley
Mark Kingsley is a creative director and strategist with a wide range of experience and recognition. He is a faculty member in the School of Visual Arts Masters in Branding program. As Executive Strategy Director at Collins, he developed the new global positioning for Ogilvy and helped Equinox enter the luxury hotel business. For over 17 years, his studio Greenberg Kingsley specialized in music and arts, including several years of branding and advertising for Central Park SummerStage; work for the Guggenheim Museum store; and music packaging for John Coltrane, Pat Metheny, and Quincy Jones. His current studio, Malcontent, serves global advertising firms, fin-tech startups, arts organizations, living legends, and Pulitzer Prize winners.
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