Buzzmarketing
Get People to Talk About Your Stuff
$52.33
- Paperback
256 pages
- Release Date
29 April 2008
Summary
“There’s fake corporate marketing and then there’s real marketing. This is the real stuff for real people.” -Ben Cohen, co-founder of Ben & Jerry’s Ice CreamThese days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his …
Book Details
| ISBN-13: | 9781591842132 |
|---|---|
| ISBN-10: | 1591842131 |
| Author: | Mark Hughes |
| Publisher: | Penguin Putnam Inc |
| Imprint: | Portfolio |
| Format: | Paperback |
| Number of Pages: | 256 |
| Release Date: | 29 April 2008 |
| Weight: | 240g |
| Dimensions: | 215mm x 139mm |
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What They're Saying
Critics Review
A business book that
?A business book that’s both entertaining and useful for big brands and start-ups alike.?
?Steve Forbes, editor in chief, “Forbes”
?Buzzmarketing works. It’s not just a nice-to-have, it’s a must-have!?
?Brian Swette, former chief marketing officer, PepsiCo
?If you want to know why some brands get noticed and others don?t, this is the book to buy.?
?Bob Franquiz
aA business book thatas both entertaining and useful for big brands and start-ups alike.a
aSteve Forbes, editor in chief, “Forbes”
aBuzzmarketing works. Itas not just a nice-to-have, itas a must-have!a
aBrian Swette, former chief marketing officer, PepsiCo
aIf you want to know why some brands get noticed and others donat, this is the book to buy.a
aBob Franquiz
About The Author
Mark Hughes
Mark Hughes is currently the CEO of the consulting firm Buzzmarketing and a guest lecturer on creative marketing at business schools such as NYU and Wharton. A former executive at Half.com, Pep Boys, and Pizza Hut, he lives in Philadelphia.
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