Best Story Wins
Storytelling for business success: An Economist Edge book
$23.60
- Paperback
256 pages
- Release Date
2 September 2024
Summary
Whether you’re standing up in front of a crowd at a conference or chatting with a colleague on Zoom, storytelling is the most effective way to get your point across. It works in 90 second Superbowl TV spots, it works in 10 second social media formats, and it works in that email you have to fire off in 5 seconds flat.
Why? The short answer is that people don’t make decisions based on logic. They make decisions based on emotions. To persuade, influence and inspire, you need to make an e…
Book Details
| ISBN-13: | 9781800815773 |
|---|---|
| ISBN-10: | 1800815778 |
| Author: | Mark Edwards |
| Publisher: | Profile Books Ltd |
| Imprint: | Economist Books |
| Format: | Paperback |
| Number of Pages: | 256 |
| Release Date: | 2 September 2024 |
| Weight: | 214g |
| Dimensions: | 196mm x 128mm x 22mm |
| Series: | Economist Edge |
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What They're Saying
Critics Review
‘PRAISE FOR PREVIOUS ECONOMIST EDGE TITLES: ‘The most insightful book on branding of the last 20 years’ - Rory Sutherland, Vice Chairman of Ogilvy and author‘A wonderful blend of academic insights and practical know-how’ - Richard Shotton, author‘In an era where innovation is like oxygen, this is a riveting read’ - Gopi Kallayil, Google
About The Author
Mark Edwards
Mark Edwards is a corporate speech writing coach. He has helped his clients win over $10 billion’s worth of new business pitches as a pitch doctor in the media, marketing, and advertising industries.
He began his career as a business journalist 25 years ago, and for over two decades, his writing appeared on a weekly basis in The Sunday Times.
He is the co-author of Belonging: the key to transforming and maintaining diversity, inclusion and equality at work and the author of The Tao of Bowie: 10 lessons from David Bowie’s life to help you live yours.
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