Best Story Wins
storytelling for business success: an economist edge book
$25.48
- Paperback
256 pages
- Release Date
2 September 2024
Summary
Best Story Wins: Captivate, Persuade, and Inspire Through the Art of Storytelling
Whether you’re addressing a conference crowd or connecting with a colleague on Zoom, storytelling is your most powerful tool. It’s effective in brief TV commercials, short social media posts, and even quick emails.
Why? Because decisions are driven by emotion, not just logic. To truly persuade, influence, and inspire, you need to forge an emotional connection. Storytelling is the key to achievi…
Book Details
| ISBN-13: | 9781800815773 |
|---|---|
| ISBN-10: | 1800815778 |
| Series: | Economist Edge |
| Author: | Mark Edwards |
| Publisher: | Profile Books Ltd |
| Imprint: | Economist Books |
| Format: | Paperback |
| Number of Pages: | 256 |
| Release Date: | 2 September 2024 |
| Weight: | 200g |
| Dimensions: | 196mm x 128mm x 26mm |
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Critics Review
‘PRAISE FOR PREVIOUS ECONOMIST EDGE TITLES: ‘The most insightful book on branding of the last 20 years’ - Rory Sutherland, Vice Chairman of Ogilvy and author‘A wonderful blend of academic insights and practical know-how’ - Richard Shotton, author‘In an era where innovation is like oxygen, this is a riveting read’ - Gopi Kallayil, Google
About The Author
Mark Edwards
Mark Edwards is a corporate speech writing coach who has helped his clients win over $10 billion’s worth of new businesses pitches as a pitch doctor in the media, marketing and advertising industries. He began his career as a business journalist 25 years ago; for over two decades his writing appeared on a weekly basis in The Sunday Times. He is the co-author of Belonging: the key to transforming and maintaining diversity, inclusion and equality at work and the author of The Tao of Bowie: 10 lessons from David Bowie’s life to help you live yours.
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