Learning Google Analytics
creating business impact and driving insights
$126.73
- Paperback
339 pages
- Release Date
30 November 2022
Summary
Unlock the Power of GA4: A Practical Guide to Google Analytics and Cloud Integrations
Why is Google Analytics 4 the most modern data model available for digital marketing analytics? Because rather than simply report what has happened, GA4’s new cloud integrations enable more data activation–linking online and offline data across all your streams to provide end-to-end marketing data. This practical book prepares you for the future of digital marketing by demonstrating how GA4 support…
Book Details
| ISBN-13: | 9781098113087 |
|---|---|
| ISBN-10: | 109811308X |
| Author: | Mark Edmondson |
| Publisher: | O'Reilly Media |
| Imprint: | O'Reilly Media |
| Format: | Paperback |
| Number of Pages: | 339 |
| Release Date: | 30 November 2022 |
| Weight: | 586g |
| Dimensions: | 233mm x 178mm |
About The Author
Mark Edmondson
Mark Edmondson is Senior Data Scientist at IIH Nordic A/S. He is also a Google Developer Expert for Google Analytics and Google Cloud, and has consulted for over 15 years helping global brands with their digital marketing strategy. He contributes to the digital marketing community through his blog and open source contributions, focusing on data science and engineering applications with digital marketing data. Mark has published several data activation proof of concepts over the years that have been popular within the digital marketing industry, including a web app to measure if certain events affected your data in a statistically significant way; using markov chains with Google Analytics data to predict where users will go so as to prefetch web resources and improve page load speed experience; and using streaming web analytics data to BigQuery to create real-time digital analytics dashboards.
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