The Brand Operating System
$59.80
- Paperback
174 pages
- Release Date
15 July 2026
Summary
Most B2B professional services firms have been sold the same promise: measure everything, optimize constantly, and growth will follow. The reality? Businesses trapped on a treadmill of tactical execution-chasing algorithm changes, competing on metrics that never translate to sustainable competitive advantage, and building on platforms they don’t control.
The Brand Operating System presents a fundamentally different approach. Marc V. Stress draws on 25 years of building and running his…
Book Details
| ISBN-13: | 9798994982204 |
|---|---|
| Author: | Marc V. Stress, Sarah Walker |
| Publisher: | Oberfeld Press |
| Imprint: | Oberfeld Press |
| Format: | Paperback |
| Number of Pages: | 174 |
| Release Date: | 15 July 2026 |
| Weight: | 240g |
| Dimensions: | 9mm x 152mm x 229mm |
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Critics Review
Marty Neumeier
“In THE BRAND OPERATING SYSTEM, Marc Stress shows how tactical dependence leads inexorably to commoditization, ‘the nagging sense that you’re building on rented land.’ The remedy for commoditization is to build ‘compounding advantages’ through intentional, long-term brand strategy. This book is a game-changer for every B2B and service firm.”
- Marty Neumeier, author of The Brand Gap
David C. Baker
“I’ve spent my career telling firms to narrow their positioning and stop chasing everything that moves. Marc Stress has written the operational manual for what happens after you make that decision. The Brand Operating System connects the dots between positioning, trust, and growth in a way that most branding books are too timid to attempt.”
- David C. Baker, author of The Business of Expertise
Rob Meyerson
“In Brand Operating System, Marc Stress has distilled the fundamental aspects of brand building into a detailed, pragmatic handbook-chock full of invaluable advice for business leaders and branding professionals alike.”
- Rob Meyerson, co-author of Designing Brand Identity
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