The Tipping Point, 9780316346627
Paperback
Small changes, big impact: unlock the secrets of viral popularity.

The Tipping Point

how little things can make a difference

$51.94

  • Paperback

    301 pages

  • Release Date

    7 January 2002

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Summary

The Butterfly Effect of Trends: Understanding the Tipping Point

An accessible introduction to the Tipping Point theory, revealing how seemingly insignificant changes in ideas and products can lead to widespread popularity. Discover how subtle adjustments within our immediate surroundings can dramatically influence group behavior and trigger significant shifts in trends.

Book Details

ISBN-13:9780316346627
ISBN-10:0316346624
Author:Malcolm Gladwell
Publisher:Little, Brown & Company
Imprint:Back Bay Books
Format:Paperback
Number of Pages:301
Release Date:7 January 2002
Weight:376g
Dimensions:23mm x 140mm x 211mm
What They're Saying

Critics Review

“Undeniably compelling… terrifically rewarding.”– Claire Dederer , Seattle Times

“A fascinating book that makes you see the world in a different way.”–Fortune“A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world.”–Michael Lewis“As a business how-to, The Tipping Point is truly superior, brimming with new theories on the science of manipulation.”–Aaron Gell, Time Out“Gladwell has a knack for rendering complex theories in clear, elegant prose, and he makes a charismatic tour guide.”–San Francisco Chronicle“Undeniably compelling… terrifically rewarding.”–Claire Dederer, Seattle Times

About The Author

Malcolm Gladwell

Malcolm Gladwell is the author of seven New York Times bestsellers: The Tipping Point, Blink, Outliers, What the Dog Saw, David and Goliath, Talking to Strangers, and The Bomber Mafia. He is also the co-founder of Pushkin Industries, an audio content company that produces the podcasts Revisionist History, which reconsiders things both overlooked and misunderstood, and Broken Record, where he, Rick Rubin, and Bruce Headlam interview musicians across a wide range of genres. Gladwell has been included in the Time 100 Most Influential People list and touted as one of Foreign Policy’s Top Global Thinkers.

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