An art expert sees a ten-million-dollar sculpture and instantly spots it's a fake. A marriage analyst knows within minutes whether a couple will stay together. A fire-fighter suddenly senses he has to get out of a blazing building. This book is all about those moments when we 'know' something without knowing why.
Intuition is not some magical property that arises unbidden from the depths of our mind. It is a product of long hours and intelligent design, of meaningful work environments and particular rules and principles. This book shows us how we can hone our instinctive ability to know in an instant, helping us to bring out the best in our thinking and become better decision-makers in our homes, offices and in everyday life. Just as he did with his revolutionary theory of the tipping point, Gladwell reveals how the power of 'blink' could fundamentally transform our relationships, the way we consume, create and communicate, how we run our businesses and even our societies. You'll never think about thinking in the same way again.
An art expert instantly spots a fake. A cop decides whether to shoot. A psychologist accurately predicts a couple's future in minutes. This book is about those moments when we 'know' something without knowing why. It shows that honing your instincts could change the way you think about thinking forever. 'Trust my snap judgement, buy this book: you'll be delighted' David Brooks, The New York Times 'Fiendishly clever' Evening Standard 'Superb ... this wonderful book should be compulsory reading' New Statesman 'Provocative, fascinating, radical' Fergal Byrne, Financial Times
Malcolm Gladwell has been a staff writer with The New Yorker magazine since 1996. In 2005 he was named one of Time Magazine's 100 Most Influential People. He is the author of three books- The Tipping Point- How Little Things Make a Big Difference (2000), Blink- The Power of Thinking Without Thinking (2005), and Outliers- The Story of Success (2008), all of which were number one New York Times bestsellers.
Compelling, fiendishly clever Evening Standard Blink might just change your life Esquire Trust my snap judgement, buy this book: you'll be delighted The New York Times
Trust my snap judgement, buy this book: you'll be delighted
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