Thinking in Services by Majid Iqbal - ISBN: 9789063694890
Paperback
We think we know services — not a day goes by without using them — until we have to design them. It is then that their realities confront us, teasing us sometimes. While services have always been `designed’, the qualities of their designs are more important than ever, given how much more we depend on them.

Thinking in Services

Encoding and Expressing Strategy through Design

$84.65

  • Paperback

    296 pages

  • Release Date

    1 September 2018

Check Delivery Options

Summary

Services are such integral parts of the daily life of individuals and organisations that a day without paying for or providing them is inconceivable. They come in so many different shapes and sizes , we have difficulty defining them let alone designing them properly. So what?

The universe of services is expanding faster than ever, and along with it new modes of failure arise, exposing us to unexpected costs and risks. Even the simplest of services are dynamic and complex in the …

Book Details

ISBN-13:9789063694890
ISBN-10:906369489X
Author:Majid Iqbal
Publisher:BIS Publishers B.V.
Imprint:BIS Publishers B.V.
Format:Paperback
Number of Pages:296
Release Date:1 September 2018
Weight:300g
Dimensions:230mm x 175mm
About The Author

Majid Iqbal

Majid Iqbal is an expert on policy, strategy, and design. As an advisor at the Dutch Ministry of Economic Affairs and Climate he co-founded a special unit called XLAB; developing new approaches to complex problems and methods for visualizing systems, services, and transitions. He cut his teeth in sales and product management, before moving to teaching, consulting, and design. Since after Carnegie Mellon, Gartner, and PwC, he has been on a mission to bring more clarity to the concept of a service, as it relates to implementing policy or strategy. His other voyage of discovery is about cooking and patterns in food across cuisines and cultures.

Returns

This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.