Homemade for Sale, Second Edition

“Having spoken with thousands of cottage food entrepreneurs, I can confirm that this book is exactly what someone needs when starting a cottage food business. I’ve seen many new entrepreneurs making tasty products with bland profits, and Homemade for Sale correctly focuses on the missing ingredient — marketing. It will give your new business an edge in a crowded marketplace. Well-researched, loaded with examples, and perfectly tailored to the home cook, this book will point you in the right direction and set you up for success!”
—David Crabill, founder, Forrager.com and The Forrager Podcast

“Kivirist and Ivanko are two of the most important leaders in the cottage food movement and have been instrumental and absolutely indispensable to the movement’s rapid progress over the last few years. We are all grateful to have them.”
—Erica Smith Ewing, senior attorney, Institute for Justice

“By the time you finish reading Homemade for Sale, you’ll be wearing your farmers-market-John / jam-n-jelly-Jane hat in total confidence.”
—MaryJane Butters, author, Milk Cow Kitchen, MaryJanesFarm.org

“Lisa and John are leaders in this community and Homemade for Sale is a must-read for anyone considering or already running a cottage food business.”
—Mark Josephson, founder and CEO, Castiron

“Homemade For Sale is an inspiring guide for anyone interested in starting a home-based food business. Lisa and John have been through the fire themselves and scoured the cottage food industry to find the best resources to help you get off the ground and succeed. From understanding your state’s laws to incorporating your business to choosing the right products customers to market to, they take you step-by-step through everything you should be doing and thinking about. Their profiles on other cottage food entrepreneurs bring everything a little closer to home and might be just the motivation we all need to take part in the movement ourselves.”
—Lev Berlin, founder, ReciPal

Lisa Kivirist and John D. Ivanko are nationally recognised speakers and writers with 15 books between them including the award-winning ECOpreneuring, Homemade for Sale, Farmstead Chef, and Rural Renaissance. Lisa is the instructor for the best-selling online Udemy course: How to Start and Market a Food Business from Your Home Kitchen. Together, they spearheaded the first-ever Home-based Food Entrepreneur Virtual National Conference. Lisa served as a plaintiff in the successful lawsuit that legalized the sale of home-baked goods in Wisconsin. She also leads Soil Sisters, an award-winning project of Renewing the Countryside that supports women in sustainable agriculture and is the author of Soil Sisters: A Toolkit for Women Farmers. John is a photographer and the co-author for six award-winning multicultural children’s books including To Be a Kid, Come Out and Play, and Back to School. John and Lisa are innkeepers of the completely solar-powered Inn Serendipity B&B in Wisconsin.

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