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The Product Manager's Handbook 4/E, 9780071772983
Hardcover
The go-to guide for creating and managing a fully integrated product lifecycle–updated with critical information about innovative new tools and evolving customer perceptions

The Product Manager's Handbook 4/E

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$180.36

  • Hardcover

    400 pages

  • Release Date

    16 September 2011

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Summary

The essential guide to seamless product management for today’s fluid, unpredictable business world

Long considered the most useful and insightful guide of its kind, The Product Manager’s Handbook has been fully revised and updated to give you the edge in today’s challenging business landscape. It features expanded coverage of product development processes, intelligence-gathering techniques (including social media), and a greater emphasis on international issues.

This indispensa…

Book Details

ISBN-13:9780071772983
ISBN-10:0071772987
Series:General Finance & Investing
Author:Linda Gorchels
Publisher:McGraw-Hill Education - Europe
Imprint:McGraw-Hill Professional
Format:Hardcover
Number of Pages:400
Edition:4th
Release Date:16 September 2011
Weight:703g
Dimensions:236mm x 163mm x 30mm
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About The Author

Linda Gorchels

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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