The Inevitable

“A quintessential work of technological futurism … what’s valuable about The Inevitable, from a business perspective, is less what it says about how to innovate, and more what it says about where to innovate.” - James Surowiecki, strategy + business, “Best Business Books 2017 - Innovation” “Anyone can claim to be a prophet, a fortune teller, or a futurist, and plenty of people do. What makes Kevin Kelly different is that he’s right. In this book, you’re swept along by his clear prose and unassailable arguments until it finally hits you: The technological, cultural, and societal changes he’s foreseeing really are inevitable. It’s like having a crystal ball, only without the risk of shattering.” –David Pogue, Yahoo Tech

“This book offers profound insight into what happens (soon!) when intelligence flows as easily into objects as electricity.” –Chris Anderson, author of The Long Tail

“How will the future be made? Kevin Kelly argues that the sequence of events ensuing from technical innovation has its own momentum … and that our best strategy is to understand and embrace it. Whether you find this prospect wonderful or terrifying, you will want to read this extremely thought-provoking book.” –Brian Eno, musician and composer

“Kevin Kelly has been predicting our technological future with uncanny prescience for years. Now he’s given us a glimpse of how the next three decades will unfold with The Inevitable, a book jam-packed with insight, ideas, and optimism.” –Ernest Cline, author of Ready Player One

“As exhilarating as the most outlandish science fiction novel, but based on very real trends. Kevin Kelly is the perfect tour guide for this life-changing future.” –Mark Frauenfelder, Boing Boing

“Creating a fictional future is easy; Kevin Kelly makes a habit of doing the difficult by showing us where we’re actually going. The Inevitable is an eye-opening roadmap for what lies ahead. Science fiction is on its way to becoming science fact.” –Hugh Howey, author of Wool

“Automatic must-read.” –Marc Andreessen, co-founder Andreessen Horowitz

Kevin Kelly helped launch Wired magazine and was its executive editor for its first seven years. He has written for The New York Times, The Economist, Science, Time, and The Wall Street Journal among many other publications. His previous books include Out of Control, New Rules for the New Economy, Cool Tools, and What Technology Wants. Currently Senior Maverick at Wired, Kelly lives in Pacifica, California.