Healthcare Marketing
Creating a Culture of Excellence
$134.93
- Paperback
212 pages
- Release Date
6 May 2025
Summary
Healthcare Marketing: Creating a Culture of Excellence introduces healthcare professionals to comprehensive strategies for enhancing the patient experience and fostering excellence within healthcare organizations. The text focuses on combining marketing concepts with management principles, ensuring that patient satisfaction is incorporated throughout the patient experience.
The book covers an array of topics—from understanding the healthcare environment, including types and c…
Book Details
| ISBN-13: | 9798823364607 |
|---|---|
| Author: | Kerri M. Camp |
| Publisher: | Cognella, Inc |
| Imprint: | Cognella, Inc |
| Format: | Paperback |
| Number of Pages: | 212 |
| Release Date: | 6 May 2025 |
| Weight: | 0g |
About The Author
Kerri M. Camp
Kerri M. Camp, Ph.D. is a professor of marketing at The University of Texas at Tyler. She holds a Ph.D. from Texas Tech University and has extensive industry experience in healthcare administration and marketing consulting for healthcare organizations. Dr. Camp has served on multiple healthcare organization boards and advisory committees, is a faculty associate in the American College of Healthcare Executives, and has published research on healthcare issues.
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