Badass – Making Users Awesome
making users awesome
$74.33
- Paperback
304 pages
- Release Date
10 March 2015
Summary
Imagine you’re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads. This is not a game of chance. It is a game of skill and strategy. And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others? The answer doesn’t live in the sustainably successful products or services. The answer lives in …
Book Details
| ISBN-13: | 9781491919019 |
|---|---|
| ISBN-10: | 1491919019 |
| Author: | Kathy Sierra, Bert Bates |
| Publisher: | O'Reilly Media |
| Imprint: | O'Reilly Media |
| Format: | Paperback |
| Number of Pages: | 304 |
| Release Date: | 10 March 2015 |
| Weight: | 438g |
| Dimensions: | 293mm x 205mm x 19mm |
About The Author
Kathy Sierra
Kathy Sierra has been interested in learning theory since her days as a game developer (Virgin, MGM, Amblin’). More recently, she’s been a master trainer for Sun Microsystems, teaching Sun’s Java instructors how to teach the latest technologies to customers, and a lead developer of several Sun certification exams. Along with her partner Bert Bates, Kathy created the Head First series. She’s also the original founder of the Software Development/Jolt Productivity Award-winning javaranch.com, the largest (and friendliest) all-volunteer Java community.
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