A Year of Creativity

An atlas of creativity that celebrates the best of our wild, unpredictable and generous humanity just at the time that the algorithmic world is trying to tame, predict and cost it. – Frank Cottrell-Boyce * Screenwriter & Award-Winning Novelist *A masterclass in harnessing innovation. Essential for leaders aiming to inspire and drive creative excellence. – Fiona Spooner * Managing Director, Consumer Revenue, Financial Times *A Year of Creativity is a game changer. Kathryn and Sue have written an important and entertaining book. The best business book I’ve read this year. – Rak Patel * Head of Sales, EMEA, Spotify *Well worth a read for leader looking to unleash creativity and innovation in their organisations. Sue and Kathryn provide a practical guide on how to master the art and science of creativity within business, from their lived experience leading transformations. – Helen Bentley * Partner, Digital Strategy, Innovation & Experience Design, EY *This book ignites innovation, challenging business leaders to embrace creativity as the ultimate competitive advantage. A must-read for forward-thinking executives. – Larissa Vince * CEO, TBWA London *A rallying call for creativity in all areas of business, full of useful anecdotes and tips on how everyone can be more creative. – Phil Hall * UK CEO, Ocean Outdoor *A book for all seasons – A Year of Creativity synthesises best-in-class thinking designed, no less, to ward off the banishment of wonder! With endless inspiration and provocation packed into its 52 creative techniques, Kathryn and Sue showcase how creativity is a superpower able to drive innovation, and how this intangible force demands positivity and regular flexing. So, if you’re ready to ditch the cynicism and lose the ennui, let this book inspire you to step outside your comfort zones and take transformational action. – Arif Durrani * Global Content Director, Reuters Plus *

Sue Unerman is Global Chief Strategy Officer at Brainlabs, following 34 years at MediaCom. She blogs at.

Kathryn Jacob is CEO of Pearl & Dean and the President of SAWA. With Sue, she is the co-author of Belonging (Bloomsbury, 2020), and The Glass Wall (Profile Books, 2016). She sits on the Development Board of RADA and acts as Chair of HOME in Manchester.