Interactive Visual Merchandising
Swipe, Scan, Shop
$69.39
- Paperback
188 pages
- Release Date
18 March 2027
Summary
Transform stores into destinations by creating retail experiences customers want to return to again and again.
Today’s shoppers expect more than a transaction. They want personalized, seamless, and engaging experiences that connect physical and digital retail. In Interactive Visual Merchandising, Kate Schaefer shows how brands are using emerging technologies to build customer loyalty, strengthen brand identity, and create memorable in-store experiences.
…Book Details
| ISBN-13: | 9781350500532 |
|---|---|
| ISBN-10: | 1350500534 |
| Author: | Kate Schaefer |
| Publisher: | Bloomsbury Publishing PLC |
| Imprint: | Bloomsbury Visual Arts |
| Format: | Paperback |
| Number of Pages: | 188 |
| Edition: | 2nd |
| Release Date: | 18 March 2027 |
| Dimensions: | 205mm x 255mm |
Critics Review
This comprehensive account of the visual ecosystem of merchandising gives much-needed prominence to technological and experiential advances in branding and retail. – Juanjuan Wu, University of Minnesota, USA
A timely guide to the intersection between technology and consumer behaviour with a strong focus on modern trends like mobile payments and AI-driven shopping. – Jemma Oeppen Hill, Cardiff Metropolitan University, UK
Praise for the 1st edition:
A very useful read, especially about the technological and experiential advances in visual merchandising.
Kate Schaefer
Kate Schaefer is an Assistant Professor in the Fashion Studies department at College of DuPage, USA. She currently teaches future of fashion courses, in addition to a variety of other fashion entrepreneurship courses across the curriculum.
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