Influence
understand it, use it, resist it
$64.28
- Hardcover
304 pages
- Release Date
15 October 2024
Summary
The Art of Influence: A Guide to Understanding and Wielding Power in the Modern World
One of the government’s former behavioural scientists reveals how you can do what you want, whilst everybody tries to influence you into doing what they want.
Influence makes you think what you think and do as you do. You use it to change the thoughts and behaviours of others – just as others use it change yours.
We have been perfecting our influence for millions of…
Book Details
| ISBN-13: | 9780008382162 |
|---|---|
| ISBN-10: | 0008382166 |
| Author: | Justin Hempson-Jones |
| Publisher: | HarperCollins Publishers |
| Imprint: | William Collins |
| Format: | Hardcover |
| Number of Pages: | 304 |
| Release Date: | 15 October 2024 |
| Weight: | 500g |
| Dimensions: | 240mm x 159mm x 30mm |
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What They're Saying
Critics Review
‘A fascinating and valuable guide’ Will Storr, Sunday Times bestselling author of The Science of Storytelling
‘In a world of disinformation, information warfare and shadowy influence, this book is essential reading’ Carl Miller, author of The Death of the Gods, Winner of the Transmission Prize 2019, and co-founder of the Centre for the Analysis of Social Media at Demos
About The Author
Justin Hempson-Jones
Justin Hempson-Jones is a behavioural scientist specialising in the theory and practice of social influence and behaviour change for defence and security. He formerly worked for New Scotland Yard, the UK Defence Science and Technology Laboratories, and the Foreign, Commonwealth and Development Office (FCDO). He now leads the behavioural science research and innovation company, Social Machines.
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