Creative Personal Branding
The Strategy to Answer: What’s Next
$46.40
- Paperback
228 pages
- Release Date
1 October 2014
Summary
In this innovative book Jürgen Salenbacher shares his unique personal coaching method designed to develop creative thinking and innovation. The method, while it originated as a career management tool, it can be used by anyone who wishes to explore what they have to offer the world.In five succinct chapters Salenbacher reveals how to use brand positioning methodology to discover where to go next. Along the way he discusses the origins of today’s crisis, the keys to creative thinking, he examin…
Book Details
| ISBN-13: | 9789063693152 |
|---|---|
| ISBN-10: | 906369315X |
| Author: | Jürgen Salenbacher |
| Publisher: | BIS Publishers B.V. |
| Imprint: | BIS Publishers B.V. |
| Format: | Paperback |
| Number of Pages: | 228 |
| Edition: | 13001st |
| Release Date: | 1 October 2014 |
| Weight: | 370g |
| Dimensions: | 215mm x 140mm x 16mm |
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About The Author
Jürgen Salenbacher
Barcelona-based Salenbacher has an MBA and has worked in branding, design and marketing throughout Europe for companies like Levi’s, Mattell, and Louis Vuitton, as well as for personalities like Muhammad Ali. He lectures, coaches, and runs workshops.Since 2006 he is teaching Communication Strategy and International Marketing Strategy at IED Barcelona where he also facilitates his CPB Workshops in various Masters, among them Master in Design Management, Master in Fashion and Master in Graphic Design.
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