Sound Affects

Transformative and a fascinating read; this book will open your ears to the world of sound and change your life – Steven Bartlett, author of The Diary of a CEOA fascinating insight into the power of sound – Susan Cain, No. 1 New York Times bestselling author of QUIETJulian Treasure has long argued for increased attention to sound in commerce and culture. Here is his most extended presentation on listening to the world in its widest form. An engaging and exuberant book – David Rothenberg, author of Why Birds Sing and Secret Sounds of Ponds

Julian Treasure is a British top-rated international speaker and collectively, his five TED talks on various aspects of sound and communication have been viewed more than 120 million times. His talk How to Speak So That People Want to Listen is in the top 10 TED talks of all time. He has been featured as a sound and communication expert across international media, including TIME Magazine; The Economist; The Times; and many international TV and radio stations and podcasts. Julian is a Liveryman of the Worshipful Company of Marketers, a Fellow of the Royal Society of Arts and a long-time musician, remembering with affection his two 1981 BBC John Peel sessions (the bands were Transmitters and Missing Presumed Dead).

He is also the author of two specialist books: Sound Business (Management Books, 2000) and How to Be Heard (Mango, 2017). How to Be Heard was 2019 Audie Award Winner for Best Audio Book in Business and Personal Development, HuffPost 20 Best Business Books of 2017 and Best Voiceover-Audiobook Narration at the 2018 Voice Arts Awards.