Brand Warfare
From the terraces to the boardroom
$54.91
- Paperback
186 pages
- Release Date
26 February 2025
Summary
What is brand, and how are brands built? Brand Warfare offers unconventional answers to these questions. Julian Kynaston’s no-holds-barred, fast-paced account of how he launched and grew Propaganda into one of the UK’s most successful brand consultancies provides inspirational insights into the emergence of a unique brand talent.
From running with a notorious firm of football casuals to sitting on the board of global brands as a key consultant, Julian learned how to succeed without ev…
Book Details
| ISBN-13: | 9781781339053 |
|---|---|
| ISBN-10: | 1781339058 |
| Author: | Julian Kynaston |
| Publisher: | Rethink Press |
| Imprint: | Rethink Press |
| Format: | Paperback |
| Number of Pages: | 186 |
| Release Date: | 26 February 2025 |
| Weight: | 203g |
| Dimensions: | 12mm x 140mm x 216mm |
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Critics Review
‘The advertising industry’s best stories tend to highlight the mavericks who did it their own way, made some mistakes, created great work and had a blast doing it. Go ahead and add Brand Warfare to this list.’
— Mark Ronquillo, Professor of Practise/ Advertising, Penn State Donald P. Bellisario College of Communications, and former Saatchi/Publicis/McCann/BBDO
‘Not many branding books start with fights on the footy terraces, but Julian’s branding and business career has been anything but conventional. His story is compelling and beautifully written (for a screen printer!), and Julian skilfully weaves his thoughts and opinions together with real-world anecdotes about the business and brand success he’s created. Brand Warfare will have you laughing, learning and loving the power of brands.’
— Richard Draycott, Deputy Editor, The Drum
Julian Kynaston
Julian Kynaston is an award-winning marketing leader and founder of Propaganda, the pioneering brand consultancy accredited by the Management Consultancies Association. With over thirty years’ experience, Julian has driven transformative results for clients including Illamasqua and ghd. He believes that life prepares us for our deeper purpose when we listen to the lessons it offers us.
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