Market Research In A Week
Market Research In Seven Simple Steps
$30.07
- Paperback
128 pages
- Release Date
9 May 2016
Summary
Market Research just got easier
Every day in business we make decisions. To reduce the risk associated with making these decisions, it’s essential to understand your consumer and your market, and this is why we conduct market research. Decisions are not taken in a vacuum; there are competitive products and services in your marketplace, which means that consumers can choose whether or not to buy your product. Some decisions are high risk such as launching a new product…
Book Details
| ISBN-13: | 9781473608023 |
|---|---|
| ISBN-10: | 1473608023 |
| Author: | Judy Bartkowiak |
| Publisher: | John Murray Press |
| Imprint: | Teach Yourself |
| Format: | Paperback |
| Number of Pages: | 128 |
| Release Date: | 9 May 2016 |
| Weight: | 114g |
| Dimensions: | 198mm x 135mm x 9mm |
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About The Author
Judy Bartkowiak
Judy Bartkowiak trained with Taylor Nelson in quantitative research and Bill Schlackman in qualitative research and worked with ICI Paints, Kodak and Johnson & Johnson Medical before setting up her own company. She is a full member of The Market Research Society and holds an MA in International Marketing and a Post Graduate Diploma in Market Research.
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