The Forgotten Sense

“The Forgotten Sense leaves us with the hope of new discoveries and new recoveries–so that we may once again revel in the glorious, fragrant world around us.” – Wall Street Journal

”[Olofsson’s] works reveals how this ancient and unassuming ability holds profound untapped potential to enrich our lives.” – Scientific American

“Humans are highly visual, suggesting that, compared to other mammals, our olfactory system has atrophied. Instead, what has atrophied is our appreciation of and knowledge about olfaction. Highly readable and scientifically impeccable, The Forgotten Sense takes on topics ranging from whether human pheromones exist to links between olfactory disgust and political views to what is revealed about someone’s health by both how good they smell and how well they smell. I thoroughly enjoyed this book.” – Robert M. Sapolsky, New York Times bestselling author of Determined

“I love this book. It reawakened my sense of smell more than any zesty body wash or freshly brewed cup of coffee. The Forgotten Sense brilliantly explores the science that underpins our sense of smell.” – Mark Miodownik, New York Times bestselling author of Stuff Matters

“With intelligence and wit, a researcher raises our sensitivity to smell.” – Kirkus Reviews

”[An] entrancing debut… . As enlightening as it is surprising, this stimulates.” – Publishers Weekly

“Fascinating… The Forgotten Sense is an excellent, enthusiastic guide through ‘the little-known depths of scent and how it shapes us.’” – BookPage

Jonas Olofsson is a professor of psychology at Stockholm University, where he directs the Sensory Cognitive Interaction Lab. He has conducted research at the New York University School of Medicine, Northwestern University, the Scripps Research Institute, and the Karolinska Institute. He lives in Stockholm.