Contagious
How to Build Word of Mouth in the Digital Age
$35.32
- Paperback
256 pages
- Release Date
13 February 2014
Summary
Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral?
Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing de…
Book Details
| ISBN-13: | 9781471111709 |
|---|---|
| ISBN-10: | 1471111709 |
| Author: | Jonah Berger |
| Publisher: | Simon & Schuster Ltd |
| Imprint: | Simon & Schuster Ltd |
| Format: | Paperback |
| Number of Pages: | 256 |
| Release Date: | 13 February 2014 |
| Weight: | 400g |
| Dimensions: | 130mm x 198mm |
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Jonah Berger
Jonah Berger is an associate professor of marketing at the Wharton School at the University of Pennsylvania. His research has been published in top-tier academic journals, and popular accounts of his work have appeared in The New York Times, The Wall Street Journal, Science, Harvard Business Review, and more. His research has also been featured in the New York Times Magazine’s “Year in Ideas.” Berger has been recognized with a number of awards for both scholarship and teaching. The author of Contagious and Invisible Influence, he lives in Philadelphia, Pennsylvania.
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