Contagious
how to build word of mouth in the digital age
$23.52
- Paperback
256 pages
- Release Date
12 February 2014
Summary
Contagious: Why Things Catch On
Why do some products and ideas get talked about more than others? What makes certain articles go viral or YouTube videos explode in popularity? The answer is word-of-mouth.
Whether it’s through face-to-face conversations, emails from friends, or online reviews, what we hear from others dramatically shapes our own behavior. Word-of-mouth is a powerful force, generating more than twice the sales of paid advertising and influencing 20-50% of all …
Book Details
| ISBN-13: | 9781471111709 |
|---|---|
| ISBN-10: | 1471111709 |
| Author: | Jonah Berger |
| Publisher: | Simon & Schuster Ltd |
| Imprint: | Simon & Schuster Ltd |
| Format: | Paperback |
| Number of Pages: | 256 |
| Release Date: | 12 February 2014 |
| Weight: | 400g |
| Dimensions: | 198mm x 130mm |
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About The Author
Jonah Berger
Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. He’s a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in top-tier academic journals. He has consulted for a range of Fortune 500 companies, keynoted hundreds of events, and popular accounts of his work often appear in places like The New York Times, The Wall Street Journal, and Harvard Business Review. His research has also been featured in the New York Times Magazine’s “Year in Ideas.”
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