Strategic Sustainability

“Sustainability has a habit of reinventing itself without learning from its past. This book tackles that problem head on. By revisiting how the field has evolved, John Pabon makes a compelling case for pragmatic altruism as the foundation of credible, future-facing strategy. Strategic Sustainability is thoughtful, clear-eyed and deeply practical. It is exactly the kind of perspective business leaders need if they want to create impact without losing sight of reality.” * Charlie Martin, Founder and CEO, The Anti-Greenwash Charter *

John Pabon is a globally recognised expert in sustainability and has consulted for businesses internationally. He frequently engages in keynote speaking to audiences around the world, is a regular contributor to major publications and speaks to global audiences on issues of sustainability, geopolitics, communications and societal change. He also serves as Chair of The Conference Board’s Asia Sustainability Leaders Council, advises the United Nations and serves on the board of advisors to the U.S. Green Chamber of Commerce. He is based in Melbourne, Australia.