The Referral Engine
Teaching Your Business to Market Itself
$52.43
- Paperback
243 pages
- Release Date
21 August 2013
Summary
The small business guru behind Duct Tape Marketing shares his most valuable lesson- how to get your customers to do your best marketing for you.The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company.Most business owners believe that whether customers refe…
Book Details
| ISBN-13: | 9781591844426 |
|---|---|
| ISBN-10: | 1591844428 |
| Author: | John Jantsch |
| Publisher: | Portfolio |
| Imprint: | Portfolio |
| Format: | Paperback |
| Number of Pages: | 243 |
| Release Date: | 21 August 2013 |
| Weight: | 252g |
| Dimensions: | 217mm x 142mm x 18mm |
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What They're Saying
Critics Review
“A swift, appealing read and a thorough primer on the power of letting your products and customers speak for themselves.”-Publishers Weekly“Frankly, I had no idea how John was going to top Duct Tape Marketing. The book is a classic. But with The Referral Engine, John puts you in the driver’s seat and shows you the steps to achieving marketing success without a huge budget. Go no further. Buy this now.” -Chris Brogan, coauthor of Trust Agents“I don’t think there are many people who know more about small business marketing than John does, and I’m certain that there’s no one more generous in sharing tips and insights. What, exactly, are you waiting for? This book will pay for itself in one day.” -Seth Godin, author of Linchpin“For Zappos, part of delivering a great customer experience means developing personal and emotional connections, both with employees and customers. These are the types of connections people talk about with their friends and family. This book will show you how to give people something to talk about.” -Tony Hsieh, CEO, Zappos.com“Who knew that there’s a science to referrals? Not I-but now that I know, I want you to benefit from John’s expertise. In a sense, a jacket blurb is the ultimate referral, and I’m here to blurb this book because it will help you succeed in business.” -Guy Kawasaki, cofounder of Alltop
About The Author
John Jantsch
John Jantschis a marketing consultant, speaker, and the acclaimed author ofDuct Tape Marketing,The Commitment Engine,andThe Referral Engine. He is the founder of the Duct Tape Marketing Consultant Network. He lives in Kansas City.
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