Paperback
Ingenuity, trial, and gut instinct built a global fast-food empire.
McDonald's
Behind The Arches
$44.50
- Paperback
512 pages
- Release Date
1 December 1995
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Summary
Perfect for fans of The Founder, this is the real-life story of the world’s premier entrepreneurial success.
The growth of McDonald’s worldwide continues to astonish. In tough financial times, McDonald’s proved that ingenuity, trial and error, and gut instinct were the keys to building a service business the entire world has come to admire.
McDonald’s has been a trendsetter in advertising, focusing on different demographics as well as the physically disabled. McDonald…
Book Details
| ISBN-13: | 9780553347593 |
|---|---|
| ISBN-10: | 0553347594 |
| Author: | John F. Love |
| Publisher: | Random House USA Inc |
| Imprint: | Bantam Books Inc |
| Format: | Paperback |
| Number of Pages: | 512 |
| Release Date: | 1 December 1995 |
| Weight: | 510g |
| Dimensions: | 29mm x 152mm x 229mm |
A-Format111 × 178 mm
B-Format130 × 198 mm
152 × 229 mm
C-Format153 × 234 mm
A4210 × 297 mm
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