The Creative's Mind

“If you’ve ever grappled with self-doubt, fear, or imposter syndrome, and worried that you might not have what it takes to succeed as a creator, this book is for you … You’ll see that you’re not alone, take comfort in the realization that the creative process is messy for everyone, and gain inspiration for the next step of your own creative journey.” —Noa Kageyama, PhD, faculty at the Juilliard School “Combining sage and practical advice with the real-world experiences of artists, filmmakers, fashion designers, and writers, The Creative’s Mind tears down roadblocks to creativity and fires up imagination.” —Matthew Algeo, award-winning journalist and author of When Harry Met Pablo

Dr. Jim Afremow is a dynamic author and sports psychologist celebrated for his expertise in sports and performance psychology, mental health, and leadership. He collaborates with a diverse array of performers, including Olympians, professional athletes, top coaches and teams, creative professionals, and individuals dedicated to ongoing success in their fields. His innovative and top-tier approach involves providing actionable strategies that transcend sports to spark creativity and sustainable success in all aspects of life.

Dr. Jim Afremow’s bestselling books, including The Champion’s Mind, are a goldmine of mental insights, tools, and techniques, inspiring individuals to aim for gold and never settle for anything less than excellence in their performance. Additionally, his work with Arizona State University’s athletic programs and the San Francisco Giants organization further highlights his significant impact in the field of sports and performance psychology.

Phil White is an Emmy-nominated writer, the coauthor of The Leader’s Mind with Jim Afremow, and the cohost of The Basketball Strong Podcast with Tim DiFrancesco. Phil also cowrote Unplugged with Andy Galpin and Brian Mackenzie, Waterman 2.0 with Kelly Starrett, Game Changer with Fergus Connolly, and The 17 Hour Fast with Dr. Frank Merritt. He has written for many leading human performance brands. Phil lives with his wife and two sons in the mountains of Evergreen, Colorado.