
Better and Faster
the proven path to unstoppable ideas
$78.12
- Hardcover
272 pages
- Release Date
14 April 2015
Summary
Unlock Your Innovation Potential: Spot Trends, Seize Opportunities
Patterns surround us, but most people fail to make the key connections. They don’t recognize entrepreneurial ideas, gaps in service, or areas where it’s worth diverging from the mainstream.
After studying 250,000 innovations, advising more than 300 brands, and interviewing over a thousand consumer insight directors and CEOs, Jeremy Gutsche, aided by his Trend Hunter team, is here to show readers how to find b…
Book Details
ISBN-13: | 9780385346542 |
---|---|
ISBN-10: | 0385346549 |
Author: | Jeremy Gutsche |
Publisher: | Random House Usa Inc |
Imprint: | Crown Publishing Group, Division of Random House Inc |
Format: | Hardcover |
Number of Pages: | 272 |
Release Date: | 14 April 2015 |
Weight: | 467g |
Dimensions: | 148mm x 219mm |
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What They're Saying
Critics Review
“Jeremy Gutsche’s latest book is a gem. Using a wealth of research and an array of great stories, he shows you how to avoid the traps that inhibit your progress. Then he shows you smart, useful tools to help you find breakthrough ideas better and faster.”
- Daniel H. Pink, NY Times bestselling author of To Sell is Human and Drive An instant classic! Jeremy has delivered a well-researched, passionate, inspiring book you will gulp and then study. It will lead to countless new ventures and adventures for those lucky enough to read it.”
- Seth Godin, bestselling author of What To Do When It’s Your Turn
“Gutsche nails it with this book. He’ll teach you neurological habits that can accelerate your success and make you into a fire-breathing, game-changing innovator of epic proportions.”
- Guy Kawasaki, Former Chief Evangelist of Apple, Chief Evangelist of Canva and bestselling author of The Art of Social Media
“Better and Faster grabbed me from the first page. The stories and compelling writing make this book a joy to read. But the real payoff comes from the big and immensely practical ideas. Gutsche’s contrast between farmers and hunters and the six patterns of opportunity are pure gold. Buy it, read it, and teach these lovely lessons to others - you will be glad you did.”
- Robert I. Sutton, Stanford Professor and co-author of Scaling Up Excellence
“Better and Faster is an epic method for all those who want to become better at innovating, managing and adapting. Stop missing out on your hidden potential, harness your hunter instincts and learn Gutsche’s 6 shortcuts to remarkable opportunity”
- Josh Linkner, NY Times bestselling author of Road to Reinvention, Venture Capitalist
“Gutsche pushes us to push our own potential. This book will make you see the power of ideas in a new light.”
- Scott Belsky, Founder/CEO of Behance and WSJ bestselling author of Making Ideas Happen
“The cutting edge just got sharper. Jeremy Gutsche’s book unleashes fascinating stories and genius takeaways that will launch your game to the next level.”
- Sally Hogshead, NY Times bestselling author of How the World Sees You and Fascinate
“Rich with examples and practical tips, Better and Faster is essential reading for any manager.”
- Hayagreeva Rao, Stanford Professor and co-author of Scaling Up Excellence
About The Author
Jeremy Gutsche
Jeremy Gutsche, MBA, CFA, is an innovation expert, award-winning author, one of the most sought-after keynote speakers on the planet, and the founder of Trendhunter.com, the world’s most popular trend-spotting website, which boasts more than 2 billion page views and over 3 million Facebook fans. Prior to founding Trend Hunter, Jeremy grew a $1 billion portfolio for Capital One, and today over 300 brands rely on his expertise, including Victoria’s Secret, Sony, Coca-Cola, IBM, Wells Fargo, and Hughes Aerospace.
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