Apparel Merchandising
the line starts here
$401.50
- Paperback
512 pages
- Release Date
9 April 2014
Summary
Apparel Merchandising: From Concept to Consumer
Apparel Merchandising: The Line Starts Here analyzes the evolution and development of the merchandising function in branded apparel companies and retail private label apparel. It describes today’s challenges for both apparel manufacturers and retailers in meeting the consumer’s demands for the right products at the right prices - and at the right times. Approached from the perspective of the apparel product manager, Rosenau an…
Book Details
| ISBN-13: | 9781609015398 |
|---|---|
| ISBN-10: | 1609015398 |
| Author: | Jeremy A. Rosenau, David L. Wilson |
| Publisher: | Bloomsbury Publishing PLC |
| Imprint: | Fairchild Books |
| Format: | Paperback |
| Number of Pages: | 512 |
| Edition: | 3rd |
| Release Date: | 9 April 2014 |
| Weight: | 857g |
| Dimensions: | 235mm x 187mm |
About The Author
Jeremy A. Rosenau
Jeremy A. Rosenau is a Professor Emeritus and Program Director of the graduate program in Fashion Apparel Studies at Philadelphia University, USA, and Program Director of Master of Science in Fashion Apparel Studies.
David L. Wilson is a former Assistant Professor and Director of Fashion and Apparel Programs at Philadelphia University, USA, where he established the Fashion Design program and won the National Sears-Roebuck Foundation Teaching Excellence and Campus Leadership Award.
Returns
This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.