Building Distinctive Brand Assets
$39.85
- Hardcover
248 pages
- Release Date
15 March 2018
Summary
Building Distinctive Brand Assets provides readers with long-term strategies to build and protect Distinctive Assets. This book is for anyone with a brand. It is a book about future-proofing your brand’s identity. It will help you set up a long-term strategy to build Distinctive Assets, and tell you what you need to do to protect them. Do you want to get better at branding? You’ll learn which strategies and actions work, as well as which ones don’t, to help you take advantage of opportunities…
Book Details
| ISBN-13: | 9780190311506 |
|---|---|
| ISBN-10: | 0190311509 |
| Author: | Jenni Romaniuk |
| Publisher: | Oxford University Press Australia |
| Imprint: | OUP Australia and New Zealand |
| Format: | Hardcover |
| Number of Pages: | 248 |
| Release Date: | 15 March 2018 |
| Weight: | 452g |
| Dimensions: | 235mm x 162mm x 17mm |
About The Author
Jenni Romaniuk
Jenni Romaniuk is a Research Professor and Associate Director (International) of the Ehrenberg-Bass Institute at the University of South Australia Business School.
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