A Map of the New Normal

NATIONAL BESTSELLERWINNER OF THE 2025 AXIOM BOOK AWARDS FOR BUSINESS THEORYOne of CBC Books’s “26 works of Canadian non-fiction coming out in Spring 2024”“Rubin both delights and delivers… . a very thoughtful … great read. I give his latest book two thumbs up—way up.”—Policy Magazine“Masterful, compelling, and alarming… . Rubin is a gifted writer. He explains complex macroeconomic issues lucidly and with a flare for metaphor… . [He] is undeniably charting a future that looks both probable and imminent.” —Winnipeg Free PressPraise for The Expendables:“Rubin … leverages his firm grasp of geopolitics and economics to offer not only a primer on macroeconomics, but also on how globalization—that is, the process of opening up international markets—has routed the middle class and propped up the elite.” —Winnipeg Free Press“The latest from the author of Why Your World Is About to Get a Whole Lot Smaller continues his disruptive ways in this analysis of how the collapse of union membership and the near obsolescence of full-time employment is squeezing out the middle class… .[Rubin] is a fiercely independent thinker.” —NOWPraise for Why Your World Is About to Get a Whole Lot Smaller:“Rubin’s argument is powerful.” —Newsweek“One of the year’s best.”—Financial Times of LondonPraise for The End of Growth:“Clearly written and smartly argued.” —Kirkus Reviews“Thought-provoking and accessible… . Rubin’s wide-ranging examination of assorted energy issues, while scarcely cheerful reading, offers acerbic insights… . [A] no-nonsense analysis.” —Publishers Weekly

Jeff Rubin is a Canadian economist and bestselling author. A world-leading expert on trade and energy, and former chief economist and chief strategist at CIBC World Markets, he recently served as a senior fellow at the Centre for International Governance founded by Jim Balsillie. His first book, Why Your World Is About to Get a Whole Lot Smaller, was an international bestseller, and was favourably reviewed in both TIME and Newsweek. It was the number-one-selling non-fiction book in Canada and won the National Business Book Award, and was longlisted for the Financial Times and Goldman Sachs Business Book of the Year Award. Since then, he has written multiple bestsellers, including The End of Growth, The Carbon Bubble, and The Expendables.