
Crowdsourcing
How the Power of the Crowd is Driving the Future of Business
$39.51
- Paperback
320 pages
- Release Date
1 June 2009
Summary
Jeff Howe, the originator of the term “Crowdsourcing,” presents the next significant Internet revolution.
Crowdsourcing describes how the Internet has disrupted traditional employment models, fostering new ventures powered by large groups of enthusiasts. Following Howe’s 2006 Wired magazine article, the concept exploded, moving from zero search results to hundreds of thousands.
Today, individuals contribute content across platforms like Amazon, YouTube, and Threadless. This ph…
Book Details
| ISBN-13: | 9781905211159 |
|---|---|
| ISBN-10: | 1905211155 |
| Author: | Jeff Howe |
| Publisher: | Cornerstone |
| Imprint: | Random House Books |
| Format: | Paperback |
| Number of Pages: | 320 |
| Release Date: | 1 June 2009 |
| Weight: | 224g |
| Dimensions: | 198mm x 129mm x 20mm |
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What They're Saying
Critics Review
An informed and enthusiastic guide to the new collaborative creativity
An informed and enthusiastic guide to the new collaborative creativity * The Times *
It is carefully researched and crisply written, and the phenomenon it describes is here to stay * Management Today *
Howe is certainly on to something * Financial Times *
Jeff Howe has captured a complex and vital change in the business landscape: in the next few years, your customers could become your collaborators, or your competitors. His ability to weave story and strategy together makes Crowdsourcing a readable and indispensable guide to this new world – Clay Shirky, author of Here Comes Everybody
Beyond the widsom of crowds is the work of crowds, a powerful and transformative source of creativity and an economic engine that defies traditional rules. Jeff Howe’s guide to crowdsourcing - to use his perfect coinage - is insightful, fun, and indispensable to those who want to understand, or participate in, this amazing phenemonon – Steven Levy, author of Hackers’and The Perfect Thing
About The Author
Jeff Howe
Jeff Howe is a contributing editor at Wired magazine, where he covers the entertainment industry among other subjects. Before coming to Wired, he was a senior editor at Inside.com and a writer at The Village Voice. In his fifteen years as a journalist, he has traveled around the world working on stories ranging from the impending water crisis in Central Asia to the implications of gene patenting. He has written for US News & World Report, The Washington Post, Mother Jones, and numerous other publications. He lives in Brooklyn with his wife and daughter.
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