The Price of Tomorrow

“Is this time different? Most economists say “no” - we’ve adapted to many technological revolutions before. In contrast, Jeff says “yes”. And thus begins a journey of ideas as he takes the reader on a tour de force, making his case for why that’s so and sharing revelations from his personal relationships with tech industry leaders along the way. To harness the power of technology for good, we need to understand how it is linked to humanity. In a sweeping analysis that draws upon economics, science, innovation, politics, psychology, sociology, and business, Jeff offers an intriguing thesis predicated on the deflationary impact of technological advance coupled with increasingly easy credit. True to his impulse as an entrepreneur - a thinker, but also a doer - he concludes with a call to action. Business leaders, entrepreneurs, policy makers, and youth committed to working towards a brighter future should read this book.”

–Ajay Agrawal, Professor at the University of Toronto and Founder of the Creative Destruction Lab

“As someone who understands the exponential rate that technology is advancing, Jeff Booth has a unique ability to connect the dots to something bigger in this must read book. Few books offer a more succinct, provocative, and enlightening view of the world as it is today, and what it could be tomorrow. Your world view will transform instantly.”

–Salim Ismail, Founding Executive Director, Singularity University and bestselling author of Exponential Organizations

Jeff Booth is a visionary leader who has lived at the forefront of technology change for 20 years. He led BuildDirect, a technology company that aimed to simplify the building industry, for nearly two decades through the dot-com meltdown, the 2008 financial crisis, and many waves of technological disruption. Jeff has been featured in Forbes, TechCrunch, Inc.com, The Globe and Mail, BNN, Fast Company, Entrepreneur, Bloomberg, TIME, and The Wall Street Journal. In 2015, he was named BC Technology Industry Association’s (BCTIA) Person of the Year, and in 2016 Goldman Sachs named him among its 100 Most Intriguing Entrepreneurs. He is a Founding Partner of OtioLabs, Co-Founder of addyinvest.com and NocNoc, and serves on the boards of Terramera, SPUD.ca, LlamaZOO, Synthiam and the Richmond Hospital Foundation as well as numerous advisory boards. He has been a Young Presidents Organization member since 2004 and contributes time as a founding Fellow on the Creative Destruction Lab.